Globalization In Times Square In New York City Media Essay

Globalization In generation Squ ar In brand-new York city Media EssayWhat encumbrances does globalization beat and what role does it plays in times unbent in tender York City? New York City is a multicultural city in its global age, experiencing economic consolidation, political harmonisation and cultural globalization, and then forming a monoculture. New York City is a habitation to people who belong to different race, nations, ethnicities and class but are forming a heterogeneous salad bowl. People animate in New York City are culturally converging, creating a hegemonic consensus about the culture, yet becoming more culturally distinctive under globalization. According to Shehzad Nadeem (2009) in his article Macaulays (Cyber) Children, an increase in the cross-cultural contacts and emergence of new classifications of knowledge, sensibility and the awareness created by globalization leads to culture diffusion4(102- 122). Shehzad Nadeem (2009) in his article Macaulays (C yber) Children writes that globalization has sown a seed of desire in an individual to increase ones standard of living and enjoy foreign products and adopt new technology and practises4(102- 122). Thus a banding of people living in third cosmos countries mention in and wish to migrate to developed countries and earn money to afford luxuriant lifestyle. Jagdish Bhagwati (2004) in In Defence of Globalization let on that economic globalization in any ambit for example, in the times full-strength involves the suppuration in the flow of trade, technology production, identical consumer goods and an increase in pecuniary capital1(3). Globalization of the New York City has attracted a large frame of financial groups and publishing companies to set up their headquarters in the sweep of measure square(a). Thus a lot of talent is driven from forgetful countries to places deal New York City. Globalization does affect New York City in different ways which green goddess be seen through a homogenous global network formed in time solid.According to BBC news of January 21, 2007, one of the aspects of globalization in ms jog is the industrial effect on the commencement of originationwide production markets in the body politic and the accessibility of a large variety of foreign products for consumers in Times settle5. Well known brand call for example Fergie Footwear, Shoe bedaze and HM can be seen in the field of honor. Business Week explained the financial aspect of globalization seen in Times satisfying in New York City from the introduction of manwide capital market development as the tourists dress to vi baffle the place and thus increase the capital influx6. According to Business Week, tourists that go to USA, the highest number gathers in Times straightforward6. The spending of the tourists goes directly to the citys economy6. The new(prenominal) aspect of globalization in Times forthrightly is the economic aspect which is based on the granting immunity of the flow of goods and capital across borders of countries7. For example certain brand names found in Times Square can also be found in early(a) part of the institution. Thus, economic boom or collapse in Times Square will influence other regions of the world.According to Sheila L. Croucher (2004) in her support Globalization and Belonging The Politics of identity in Changing World, interconnectedness is the transfer of information, knowledge, ideas and people across the world which has an impact on the globalization of culture2(9-11). Globalization in the world leads to changes in some regions that have significant repercussions for the safety and protection of communities in other parts of the world. An example of the global influence can be the destruction of the Twin Towers of the World Trade Centre in New York City, the largest city of the United States of America. This event had a huge impact on the other parts of the world in terms of the economical , political and immigration changes across the world. other feature of globalization in Times Square is the upgrading of products that is necessary for survival in global business market callable to the increased competition between the various companies. An example of competitors is Hersheys Time Square and MMs found in the same area of Times Square. Media is a right on source of globalization that includes music, cinema, visual arts, photography, television and radio. An example is a lot of advertisements and films shot in Times Square which are then shown in the playing fields worldwide. Someone who has not been to the Times Square physically will come to know of how it looks like and what do people do there.How is Times Square in New York City representing cultural diversity and globalization? Darcy name (2007) in her book Times Square Spectacular lighting up Broadway writes that Times Square is located in the middle of Manhattan, which is one of the five-spot boroughs of New York City8. In her book she also writes that Times Square serves as a centre of Manhattans transportation system8. Alan S. Oser (1986) in his book Great White Way Planning for a Brighter Times Square writes that Times Square is famous for its bright gaslights which are symbol of the earnest urban aspects of Manhattan9. Times Square is a tourist mecca and New Yorkers call it crossroads of the world.Times Square has now formed a world landmark of New York City. Due to the growth in New York City, Times Square quickly became an immutable prime location as a cultural hub of multiplex movie theatres, music halls, shopping malls, upscale hotels and dominating restaurants that flourish beneath glittering canvas of eye popping neon signs. Huge billboards of well-known brand names like LG, Toshiba, Samsung, Coca Cola, McDonalds nimble food seen in the Times Square are also seen in some third world countries and this is an evidence of the corporate globalization and the integration of the same into different cultures. People living in third world countries listen to Rihanna and Eminem in the same way as people move the streets in Times Square.b) CUsersOwnerPicturesmcdonsds.jpgAttractive features of the Times Square are the ABCs Times Square Studios from where Good Morning America is conduct live, Naked Cowboy, shopping and entertainment places like the Toys R Us throw in, utter(a) Megastore, Madame Tussauds Wax Museum, Hersheys Time Square, a candy heaven where one can find best of Hersheys brand, MMs store, Hello Kitty store, B.B. Kings Blues Club and other luxury stores10. LED screens put up in Times Square give the news updates and thus people in the surrounding area get to know what is going on in the other parts of the world. The Discovery Times Square Exposition is New York Citys first large exhibition center10. The Discovery TSX offers unforgettable experiences for the ones who visit the place for entertainment, learning, and possibility10. James Tr aub (2005) in his book The Devils Playground A Century of merriment and Profit in Times Square writes that Times Square has glum to a popular center of New Yorks civic life11. Times Square is the most popular intersection and a famous collect place to celebrate Hercules Electric Parade in June, presidential election and is also the site for the annual New Years Eve ball drop. Ball drop ceremony started on 31 December 1907 and is famed ever since10. Hundreds of thousands of people gather in December while tens of millions sit in front of their television sets to watch the ball drop.In the mid-twenties and 1930s Times Square had become an area associated with corruption and abhorrence12. Times Square was generally regarded as a dangerous neck of the woods12. But the situation changed when in the 1990s, Mayor Rudolph Giuliani do efforts to clean the area by shutting down pornographic theatres, increasing security and relocating medicine dealers12. Corporate investors planned to build skyscraper offices and thus develop the area to be tourist friendly. According to Sharon Zukin (1996) in his article The Culture of Cities, a Disney store was opened in 1990s in Times Square by the Walt Disney Company, which attracted more family-friendly businesses to the area, leading to what is called Disneyfication14.The area is a lot safer now than in the early nineties and is once again a magnet for tourists and a center of New Yorks social scene. Broadway theatres in the Times Square area refer to the performances presented in one of the 40 large professional theatres, which is a popular tourist attraction in New York City13. Sharon Zukin (1996) writes in his article The Cultures of Cities that Time Square is famous for its night-life and social entertainment thus every year 26 million visitors come to gawk at the bright lights and enjoy themselves14. Another Tourist attraction close to the Times Square area is the New York International Fringe Festival which is the largest theatre festival in North America15. The festival has art and leaping performances, childrens theatre and is also popular of its live-action events conducted by people of different countries who have come to present their culture15.Author Lynne B. Sagalyn (2001) writes in her book Times Square Roulette Remaking the City Icon that Time Square has become citys icon of entertainment as the place is famous for its industrious streets, dense and diverse pedestrian activity and cultural diversity16. Another feature of globalization visible in Times Square is a variety of food available from Thai soup to Indian curry. Time Square has been a place where tourists have found what feels like fellowship in an Americanized environment. Now Times Square growth and prosperity had made it a distinct icon of its own and people visit it to observe its social life and because of its entertainment providing atmosphere. For some people, visiting the place is like a dream come true.