Philippines airline case study problem Essay

Lucio Tan, the possessor and Chairman of Philippine flight paths (PAL) was faced with a problem. Despite unacceptable levels of profitability, high levels of passenger boardings for the summer of 1997 indicated that a sharp increase in staffing levels was required. confront with this request from his management team, Mr. Tan, having heard of some effective consulting work carried start by Renoir Consulting in the Philippines, asked Renoir to conduct an assessment of his Manila operation.World clear maintenance programs were implemented and small management action teams 2004 Renoir Consulting LimitedOVERVIEWAirline competition in southeast Asia is fierce, with some of the best airlines in the founding competing for market share and the high yield business travelers. Chief amongst that competition for Philippine Airlines is Singapore and Thai airlines. Their vastly superior on quantify performance helped them to dominate the higher yield business market, forcing PAL to flummo x for the lower end leisure and contract worker markets.