Contemporary management systems research report Assignment

Contemporary management systems research report - Assignment ExampleThe domain of home(a) and external factors for Virgin Airways would be discussed using the PEST and SWOT analysis respectively so as to give a more explicit insight into the influencing factors for the company.Political Legal Impacts In terms of the semipolitical scenario, it can be seen that the liberal policy environment along with the airline industry deregulation has served as a major factor boosting competition in the industry and encouraging new entrants in the market. economic Impacts The economic turmoil following the events of 9/11 and SARS has put the airline industry in a challenging environment. Along with that, the revolt prices of fuel have increased the basic costs of flights magical spell the consumer base on the other hand is reluctant to spend money in times of rising inflation.Socio-Cultural Impacts In this context, the challenge is to get an adequate labour force for the operations from the t ight labour markets in particular for operations requiring skilled labour, which is quite essential for the airline industry.Technological Impacts The rapidly changing advancement in technology has led to the creation of knowledge dependent global industries. The biggest challenge today for all companies is to custody pace with these advancements and talking in context of Virgin Airways they would have to upgrade their operations and aircrafts to achieve make better economies of scale in these testing times.Strengths The greatest strength that Virgin Airways has is that of a strong supporting mental synthesis in form of the Virgin Group. Along with that, the company has well established itself as a well-recognized distinguish in the market that it serves as a low cost, no-frills travelling service provider capitalizing utterly on the need of the time.Weaknesses On the downside, Virgin Airways is faced with strong competition from Qantas Airlines that follows a more or less sim ilar business model. Hence, the