Case asalysis Assignment Example | Topics and Well Written Essays - 750 words

Case asalysis - Assignment Example12 percent of the respondents claim they would immediately consult a health care provider if the option of a weight-loss prescription drug was available. The results of the clinical trials are also pretty encouraging. All these aspects have prompted CSP to seek a nod from the Food and Drug Administrations (FDA) approval for manufacturing and marketing Metabical.Two major decisions pertaining to packaging and determine of Metabical still need to be taken. some(prenominal) these decisions are to be taken by Barbara Printup, senior director of marketing for CSP. The company expects Metabical to be approved as a 12-week treatment plan. CSP contemplates that a days-of-the-week, trounce style wrap up would be the optimal package for the drug. The quantum of medicine to be put in one pack is dependent on the impairment and paying capacity of the target market. The final decision on pricing is to be taken on one of the three models competition based pric ing, mark-up pricing and value based pricing. In the ultimate analysis, these important decisions would determine the demand (unit value) for Metabical.Market research suggests that the condition of being overweight is whole pervasive. It affects people of all demographic profiles. Both men and women, young and old are overweight. Thus CSP can segment the potential Metabical consumers on various segmentation variables including demographic, socio-economic and behavioral.CSP can exercising multiple criteria to segment the customers. At the outset the behavioral segmentation can be deployed to identify the customers who are willing to avail the benefit of weight loss. Printup has semiprecious information on important parameters like age, gender, education level, income level and prevalence of obesity in the United States. This data will enable Printup take an intercommunicate decision on segmentation of customers.Printup has reasons to